Now that the new year has begun, many companies and organizations are evaluating what they need to do to ensure their web presence is keeping up with the times and consumer expectations. It is the job of quality professional web developers and graphic designers to be on top of these trends and expectations, in order to relay these to businesses. ‘Personal’ is the buzzword both businesses and designers should keep in mind for 2013. This relates to how businesses come across and how customers view web design.
With that in mind, here are the top four website design trends smart businesses will deploy in 2013:
1. Responsive Minimalism
As more businesses begin to see the necessity for responsive website design, they will still want to maintain a branded and cohesive user experience.In response to this, graphic designers will be even more thoughtful about editing busy elements out of websites. This is so the design aesthetic still translates across the multitude of mobile devices.
As a part of this minimalism, websites will contain more white space, to let chosen features shine and to cut down on visual confusion. Buttons will also become larger, in order to be more mobile user friendly.
2. Branded Fonts
Fonts will be a focus in 2013, as more typography variations become available. Web designers will be able to select fonts that reinforce a brand’s core values. Typography will become the foundation of a website’s design and will no longer be replaced with pictures to achieve the same effect.
3. Humanized Design
With more consumers using social media than ever before and expecting a level of socialness from companies, company websites can’t remain cold and sterile and still expect engagement. Just placing Twitter and Facebook feeds on company websites won’t be enough to engage customers and build trust either. Companies will have to show consumers their human side and will need to rely on professional graphic designers to get the job done, be it by humanizing through illustrations, using a company ‘face’ or other methods.
4. Meaningful Design
In tune with — or even as a result of — the above website design trends for 2013, templated websites will become less common. Uniformity to what other businesses are doing will be left by the wayside. Graphic designers will be tasked with making sure each design element is in tune with the brand it represents.
What do you have planned for your website this year? Will you be incorporating any of these design trends?