To run a successful e-commerce website it is crucial for your website to inspire customers to trust it and your products or services. They need to know that the site is secure enough to enter their personal details and credit card information. Consumers also need to believe that what they see is what will be delivered to their front door. Luckily, there are several things that can be incorporated into your website development and design that serve to build consumer trust.
Here are five areas where your website designer can focus on fostering trust between your website and its target customers:
1. Display Security Icons and Verification Badges
With identity theft so prevalent on news casts, it’s no wonder that consumers are so worried about inputting their sensitive data online. One way to reassure them visually is to make sure all security, certificate and verification icons are visible on your website. Many sites place these in the footer, which is fine, but it is especially important to also locate these badges in your website’s shopping cart.
Even trusted and well known retailers, like Nike, do this, because they know the importance of showing customers that their information is secure.
2. Share Your Exchange and Return Policies
One important thing customers will want to know is what your policy is if they are unhappy with a product they purchased. In fact, this will probably be the primary reason customers contact you at all. Be upfront about any return policies or other rules, by listing these right on your website. Not only will this provide your customer with valuable information they need, but it also builds trust that you are an actual and ethical company.
3. Provide Company Contact Info
Potential customers are going to want to know about you to ensure you are a legitimate business. Make sure your website design includes and ‘About’ page that details the company history and a little about the people who run it. In addition to that, customers will also want to see how to contact you. Be sure your website contains a contact form, phone numbers, email addresses, a location map and an address.
4. Showcase Quality Product Photos
Few consumers will buy a product sight unseen. Be sure that each of your product listings includes a high quality photograph so they can trust that the product is what they think it is. Multiple product photos, taken from different angles, are even better — as are photographs of the product in use.
5. Include Detailed Product Descriptions
Product descriptions are key for customers who aren’t sure about buying something from your business’ website. Not only should a product description have unique, engaging copy that sells, but it should also include product specifications. These include materials, sizes and any other technical information about the product. Be as specific and accurate as possible on all of these details.
Are you looking to build an e-commerce website that builds trust with customers? Contact Elaton to see how we can help.
* All website screen shots taken from e-commerce solutions designed by Elaton, Inc.