You might be surprised about how much of your business’ success depends on graphic design. Consider this, how likely would you be to buy a product or service from a business that doesn’t look professional? Probably not very likely, right?
How about one that doesn’t seem to portray a style or values that speak to you? You may not realize it, but studies show there’s also not a good chance of you making a purchase if those factors don’t also fall in line with your expectations. That’s because the branding is ‘off’ and doesn’t appeal to you or it’s nonexistent and raises all kinds of red flags in your head.
Any business looking to build a successful — and profitable — brand needs to invest in a talented graphic designer to help them become recognizable and relatable to their target customers. Here are the top five areas your brand needs a quality graphic designer, to help you stick in customer minds and appeal to their strong visual senses.
1. Your Logo
A logo is an integral part of your brand. It symbolizes everything that your company is, from what you do to how you do it, and includes your values and personality. All this and it has to be memorable too. All of your branding choices hinge on your logo.
You wouldn’t want to leave something that important up to an overused piece of clipart, would you? Of course not. You’ll want a professional graphic designer who has the talent and vision to put all of these aspects together into a striking logo that helps build your brand.
2. Your Website
In the era of Google, your business website will often be the first contact point for potential customers, so, first of all, it’s important that you have one. But we are long past the time where just having a website is good enough to convert sales. It is crucial that the design embodies your company identity it is important that its design looks great and reflects your corporate identity.
Not only that, but the user experience has to be spot-on. You need an excellent graphic designer and website developer to pull this off.
3. Your Business Cards
As virtual as a lot of customer contact has become, you still need a professionally designed business card and even stationary to set the tone for contact in the real world. There are more things to consider than just tossing your logo onto a piece of cardstock and adding your phone number. Your business card needs to stand out from all the other ones people receive, so they look for it when they need your products or services.
A graphic designer can ensure your business card is memorable and perfectly meshes with your company’s branding.
4. Your Packaging
If you are selling physical goods, then your packaging is crucial to getting customers to pick your product up off of the shelves, instead of a competitors. While the packaging has to appeal to your target customer, it also has to incorporate your branding in a seamless way. A graphic designers can create a unique brand identity for your product’s packaging, while still creating separate complementary designs for other products your company makes.
5. Social Media
If your brand is leveraging the power of social media — and it should be — don’t forget to have your profiles professionally designed to portray your branding. Your company’s Facebook page cover photo can be custom designed to convert customers for you, as can your Twitter background, etc.
People are simply naturally visual creatures and respond to images in a more immediate way than any other form of branding. The secret to developing a great brand is an all-encompassing approach to incorporating your memorably branded design.
If you need help with any aspects of your visual branding, feel free to contact us at Elaton, to see how we can help your business grow.
All featured designs by Elaton, Inc.