Your company may be more than just a logo, but there’s no denying how much impact your logo has in terms of brand recognition. No matter how impressive your product or service is, your logo is one of the first things that come to mind when customers think of your brand. It is a powerful tool that companies need to pay great attention to.
In fact, logos are so much at the forefront of our minds that we tend to think of one whenever someone mentions a type of product. Think about it. Whenever someone mentions products like soft drinks or athletic shoes in general terms, do certain logos stick out in your mind? Probably so. That is why your logo needs to stand out from those of your competitors.
You can use these tips to work with your graphic designer on making your logo stand out from the crowd:
1. Keep it Simple
Sticking to a simple aesthetic makes it easier for consumers to remember your logo. Graphic designers can do a ton of nifty design tricks that make your logo look cool, but if it is too busy customers will have a harder time recalling it. This includes the colors you use in your logo. Most major brands don’t go beyond using two or three colors for a reason — it helps people remember their brand.
2. Don’t be Your Competitors
Be sure to research what logos your biggest competitors are using and make sure your logo is easily distinguished from their brand style. Try to keep any similarities to a minimum, if not eradicate them all together. After all, you wouldn’t want your target customers getting your brands confused and deciding to go with their products, because they have mistaken the brand.
Now, if you are a local or regional company,this doesn’t mean you have to research every business ever in your field. Just those in direct competition in your area. For example, a locally focused Chicago start-up or business creating a new logo shouldn’t have to worry too much about a similar company in San Francisco. Just those serving the same customer base.
3. Embody Your Brand Values
Your logo design actually does say a lot to consumers about your brand. It is important that you decide what your brand stands for, so your graphic designer can ensure your logo design reflects these values.
If you are a friendly, fun-loving company then you want your logo to speak to that. So you would steer clear of any heavy fonts, effects or colors that would imply otherwise. Conversely, if your brand wants to promote stability, safety and expertise then you would avoid anything cutesy or doesn’t invoke trust.
4. Be Memorable
While simplicity certainly helps your brand be memorable, it isn’t always enough. Be sure your logo contains at least one remarkable element that keeps it from blending in. For example, Apple’s logo would be harder for people to recall without that one bite taken out.
5. Market Test
Even if you and everyone else at your company thinks your new logo is the best thing since Coca-Cola make that first cursive ‘C’, find a way to market test. On asmall budget? There are websites, such as Amazon’s Mechanical Turk, where $10 or $20 can get you feedback on a survey about your logo. It is an excellent way to make sure your logo is memorable and says exactly what you need it to.
Do you need help with your business’ logo design or development? Be sure to contact us at Elaton, to see how we can help.
* All designes featured created by Elaton Inc.