In today’s world, your website is one of the most important ways that you get your message across to potential customers or clientele. In fact, except for in-person visits to your business, there is probably no platform with more impact on how you are perceived.
Simply put, a strong website is absolutely central to your image and branding.
How do you make sure that your website is strong and says what you want it to say about your business?
Remember, everything that you present to the public works together to create your branding.
But, because visual perception is so immediate – that is, people use their eyes first – design can have the greatest impact.
It may start with a well-designed logo – one created by a designer who truly takes the time to get to know the values and assets of your company, so that the logo expresses what you want it to express, clearly and with instant impact. This begins to create an emotional response in your clientele and potential clientele.
It shouldn’t stop there, though. Every aspect of your marketing program builds upon the start you made with that logo. Sometimes it’s as simple as placing the logo on a letterhead, but more often it involves projects with their own design work, to be compatible and yet unique. Each time your branding is reinforced, your clientele’s emotional response – and bond to you – is increased.
Considering the importance of the website, which will contribute so greatly to your image and branding, of course its design should receive expert attention from your graphic designer.
There are several elements to the design of your website.
The first thing that people will see – the strongest contributor to reinforcing your image and branding – is the artistic design of the site. Graphic design that creatively combines recognition of the assets of your business with the skills of your designer will create an instant impression and connection for visitors to the site.
Next, your site design (including the layout of each page and the site map) will help keep people on your website and give them a sense of satisfaction that they were able to navigate easily and find the information they needed. Consistent graphic design comes into play here, too. Expert web-specific design makes navigation more comfortable and natural, and creates bonds of consistency throughout the site.
Finally, your designer should help you achieve a complementary quality among all of your marketing materials, including your website.