Most businesses need brochures to explain their products and services in person to prospects and to help them make choices. Yet so many brochures still end up in the waste basket before a prospect can do just that. The number one culprit of this? Bad brochure design.
Here are several tips that will ensure your business brochures appeal to your target customer and get read:
Go with Color
Sure, it costs more to print your brochure in color. But that money is well spent when you consider the cost of printing without color and your prospects simply tossing it in the trash because it is boring or doesn’t catch their attention.
Highlight Your Selling Points
Don’t bog your prospects down with too much text. Make sure your product’s selling points are plain to see. You can do this by using either headlines, bullet points or pullouts. Once this short bit of texts catches their attention, they know that the rest of the information in the brochure is something that they will want to read.
Use Whitespace to Your Advantage
Not every inch of your brochure has to be covered with text or images. Let the reader’s eyes have time to rest and digest all the information. Too much of an overload will make it hard for them to come to a decision. Not only that, but it will all look like too much information to bother reading.
Pictures and drawings in your brochure will add interest. And interest means your target customers will keep reading. Once they’ve read the information or have come to the conclusion that they need to then your brochure will have value and be saved from the trash.
Go Easy on the Fonts
Yes, there are a million cool looking fonts out there. No, you shouldn’t be trying to use them all in one brochure. Too many different fonts and font sizes will clutter up your brochure and make it less easy to read. Stick with no more than three font choices.
Steer Clear from the Fold
Whether it’s text or photos, it can’t be read or seen properly if it’s printed in the fold. Information that can’t be consumed gets tossed out before it’s read, wasting your business’ time and resources. Check the layout by folding up your final brochure design before sending it off to be printed.
Proofread — Twice
Or even three or four times. Don’t let your brochure go to the printers with any spelling errors, mislabeled pictures or wonky headlines. If you don’t catch these mistakes customers will and will think the information is unreliable.
Less is More
So much can be done to or include into a brochure that it is easy to be tempted into squeezing all of it in. Especially if you are looking at more than one brochure to be printed. Just remember that simple — yet well-designed — brochures relay information better and are more likely to elicit a reaction from the customer.
Do you need help with your business or organization’s brochure designs? Feel free to contact us at Elaton, to see how we can help.
All brochure designs by Elaton, Inc.