All organization and business websites are designed with the intent of keeping visitors on the site long enough to absorb information or make a purchase. But they could bounce away before ever getting that far and a lot of that may be due to your website design. Of course nobody wants that and there are a few small tweaks you can check, before deciding if you have a bigger problem.
Checkout these tips on where you or your website developer can fix your design to encourage lower bounce rates and higher conversions.
1. Have a Visible Branded Logo
No one visiting your website should have to guess if it’s your official one. Your logo is your brand’s calling card, so make sure you have a professionally designed one visible on every page, not just the home page. Not all visitors will arrive through that main gate, they may come in on a product page or blog post, for example. A logo on every page lets them know the information is legit and from you.
Most people are used to looking for the logo in the upper left corner of a website. So that’s where you’ll most likely want to located it, especially if the web page scrolls down beyond the fold. Also link the logo to your homepage, so they are only a click away – also what website users expect.
2. Keep Navigation Intuitive
The design of your navigation system (page links) may be designed to look really cool, but it also may be just too confusing for visitors. If you are having an unexplainable volume of clicks away from your site, this is probably the reason why. Try placing the navigation menu where people expect to find it and you’ll find they stick around longer.
Your main page links should be found at the top of your website. Any secondary options should be listed below these or in pull-down menus.
3. Choose Responsive Fonts
You’ve probably heard a lot about the importance of responsive design lately – and it is crucial – but the same consideration needs to be give to your website’s font choices. These need to be readable across a variety of screen types and sizes. Use an easy-to-read universal font or no more than two Web fonts.
Size also matters. Any smaller than 11 pt is too hard for many people to read. It’s easier to click away, than to zoom in. Whichever font you choose, make sure no more than 15 to 20 words fit on a line. This makes reading easy and doesn’t stress the neck and eyes.
If your website is doing fine on these three fronts, an experienced website developer or graphic designer can check your site for bigger issues. Feel free to contact Elaton, to see how we can help.