It’s a given that most business websites’ primary functions are to sell products and service and spread your company’s message. Yet many businesses fail to realize how their website design and layout can undermine all of that. The website must reflect well on your company or it does more harm than good, such as killing your creditability and causing trust issues with consumers.
Here are some aspects of your website design to pay attention to, so you are putting forth the right image and furthering your business:
Using a clear, relevant and consistent logo will tip off customers looking for your brand that they have indeed found you online. Not only that, but having a professionally designed logo lets them know that you are a company trustworthy enough to do business with. Not only that, but your logo should speak volumes about what your business stands for, meaning it should be custom developed for your brand.
Avoid too many different colors and fonts on your website. These also make it hard for customers to take your business seriously and can cause them to go somewhere else. Be sure to consult with a website developer or graphic design to make sure you are using the right fonts and colors to sell your products and services.
Maybe you have seen several awesome business websites and would like all of those features included in yours, but that could make your website look extremely cluttered. And a cluttered website looks extremely unprofessional. It sends warning signals to customers that your business might not be the safest place to spend their money.
Be thoughtful of how many elements you put on a page. Be sure to cut out anything that isn’t complimentary or vital. Avoid too many advertisements or anything that flashes, as these take up space and distract from any calls-to-action you have in place.
Consumers have little patience for a website that hasn’t been designed with optimum usability in mind. This means that you should have a clear and consistent navigation and headers. It should be easy for them to click to the information or products they are looking for. If it isn’t, then they will just click away to the competition.
Looking for help designing the perfect website for your business? Feel free to contact us at Elaton, to see how we can help.