Did you know a content management system (CMS) is more than a program to modify content and perform website maintenance? It can also be a search engine optimization (SEO) powerhouse. Meaning, if you know how to use your CMS correctly, you can gain a competitive advantage in higher search engine rankings.
Better placement in search engines, such as Google, translates in visibility and sales for your business. Here are four things to look for in an SEO-friendly CMS:
Google hates duplicate content — large sections of content that closely or entirely match content on your website or another domain. Penalization for duplicate content includes being buried in search results, being de-indexed or not being indexed at all. Basically becoming invisible, as far as the search engine is concerned. That is why it is crucial to choose a content management system that only produces one URL for a page.
Ability to Redirect
Your content management system should be able to issue a 301 direct if your business website has any problems or changes are made. This will ensure your webpages and content are indexed in search engines appropriately. It does this by making sure your links are moved where they should be.
SEO Tools or Plugins
You need a CMS that has existing SEO tools that are easy for everyone uploading content to the site to use or a CMS with the capability for similar plugins. The more your CMS will walk you through the steps, the better. Area to be optimized include keywords, descriptions and meta data.
Don’t let your website limited by a content management system that doesn’t let you use subcategories. Not being able to use subcategories for your content means not being able to naturally delve into topics, beyond main categories. Starting off with a stunted website design framework can be an expensive mistake if your business evolves down the road, as you’ll need to rebuild or replace your website, instead of just adding to it.
That may sound like a business development problem, but it has the same effect on your site’s SEO. If you are unable to organically and relevantly expand upon your topic, you are missing out on the SEO/LSI benefits of doing so. Which would be further rich content that expands upon your topic.
What CMS do you currently use? Are you happy with its SEO capabilities?