There is no longer a question of whether your business should be on social media, but whether or not your website design encourages social media usage. Why? With Facebook reporting over a billion users and other networks, such as YouTube and Twitter, seeing numbers into the hundreds of millions, corporate websites need to reach customers where they are spending time. This includes ensuring your site encourages brand and customer interactions, as well as social sharing.
So don’t just hit up your social media exec on Skype, but get your graphic designer in on the conversation. Here are some key social design areas you need to chat about:
Keeping Your Theme Across Online Presences
Whether your customers are on your website or cruising your Twitter page, your design needs to reinforce your brand identity. This solidifies your brand in their minds, helping to make it ‘sticky.’ It helps customers to connect with your company and reassures them that they are on your official networks.
Consistency doesn’t mean that you can’t shake up the design a bit between networks. Your graphic designer can help you best decide how to tweak social designs to mesh well with your website and branding.
Social by Design
Shareable content is a must, but are there share buttons on that content? The easier it is for content to be shared, the more likely it will be. A graphic designer can make sure your social share buttons are optimally placed to encourage clicks. This is because graphic designers understand how people read website pages and which portions of the page are hotspots for activity.
They can also design distinctive icons that lead to your brand’s social networks, so customers know where to engage with your business. If you want to make your networks more visible to your website visitors, a graphic designer can also place social streams directly on your website. This way readers don’t have to leave the site in order to interact with your business socially.
Calls to Action
Sometimes website visitors need a little nudge to begin a social conversation with your brand. This can be done through thoughtfully placed and beautifully designed calls to action. From the perfect typography to engaging colors and the best images, your graphic designer will be able to package and place a call to action that fits your business’ personality.
This seamless placement of elements isn’t just limited to social sharing. A professional graphic designer will be able to integrate a multitude of interactive options, as well as tell you when your website has too much going on.
How social is your business or corporate website design?