With all of the slickness of icons and digital design, it’s no surprise that a lot of websites tend to look a little too techy and impersonal to engage customers. But a good graphic designer knows the tricks to avoiding this corporate blandness that is so off-putting to consumers. One such secret weapon for engagement is to go old school by incorporating freehand drawings in the website’s design.
Skeptical that such a low tech solution can fix your high tech problem? Let me run you through several of the ways hand-drawn illustrations can connect with customers and start to build a relationship between them and your business:
All of your website’s design elements can clue people into the tone of your company, yet still not manage to it’s made up of real people. Freehand drawings signal a real person, because it’s obvious that a real person drew them. Real equals authentic, which leads to trust.
Bypassing the sameness of spheres, peel-away letters or whatever hot logo trends other businesses are thronging to, freehand drawings are distinctive. People pause to look at them, because they are a manmade product in a virtual space. Extra notice is given if the illustrations are in the form of a branded character. Most people find hand-drawn characters to be engaging and have personality.
Concepts and ideas can often be relayed quicker in a pared-down sketch or drawn icon, than any other type of content. The humanizing effect of the drawing lulls visitors into a sense of intimacy. If the brain signals that a human drew what they are looking at, therefor there is a feeling that, on some level, they are communicating with a person and not just a website.
A lot of complicated processes and tech can be simplified or made less intimidating by incorporating freehand drawings or flowcharts. The personalness of freehand drawings make them easier for other people to accept. It’s like learning from another human and not a machine.
Even if you are highlighting the features of a high tech gadget, the features can pull pull out with hand-drawn icons. This makes the new technology more approachable and accessible, making the mind more open to learning it.
Connecting with a Story
Is there another form of communication that resonates with us more than storytelling? That desire to be entertained with a tale is the reason we watch television, read books and listen intently around a campfire. Stories connect with people on the most personal level.
Freehand drawings can be used in your web design to tell your visitors a story. It’s comforting, engaging and lulls us into a receptive state of mind.