Color is one of the most important decisions to be made about an organization’s website and shouldn’t be taken lightly. Whichever one you choose speaks volumes about your company and you’ll want to make sure it is saying all the right things. Work with a graphic designer and website developer to ensure you get your website’s main color right, as well as any complimentary colors that may be incorporated into the design.
To help you out, here are what the colors you are using are telling your customers about your business:
Blue is an intensely trustworthy and social color. It’s no surprise that it is used by the majority of social networks and many organizations. The color also speaks of depth, stability, loyalty, wisdom, confidence intelligence, faith, truth, tranquility, calmness and sincerity. Darker blues denote a more serious nature, while lighter shades are more tranquil and understanding.
Although green is absolutely the color of nature, it can still be the perfect color to compliment your brick-and-mortar business’ website. This is because it also symbolizes growth, safety, freshness, endurance, stability and harmony.
More specifically, dark greens tell customers your business is masculine, prestigious, ambitious and can make them money. Bright greens generate excitement, health and wellness. Aquas promote protection and emotional healing. Olive greens bring to mind nature and the military.
Purple is a royal and artistic color that works well incorporated into upscale or creative business website designs. It also symbolizes power, nobility, luxury, ambition, wealth, extravagance, wisdom, dignity, mystery and independence. The darker the purple, the more richness that is conveyed.
Medium hues symbolize meditation, creativity, concentration, beauty, artistry, inspiration and responsibility. Light purples are more feminism; as these invoke romance and nostalgia.
Red is one of the most emotion-invoking colors. It symbolizes strong, active emotions like love, anger, strength, passion, power and determination. When incorporating red into any web design, it is important to not come across as too aggressive, unless that is your goal.
Use dark reds to convey willpower, leadership and courage. Light reds can be used for joy, passion and sensitivity. Reds that lean towards pink are used to represent romance, femininity, friendship, passivity, emotional healing, nurturing, peace, calm, emotional maturity and affection.
Reds also stimulates hunger, making the color an excellent choice for websites featuring food.
The color orange is enjoying a huge amount of popularity in web design, primarily because of its powers of conversion. Which is no surprise, give that orange is also an energetic color, but with far fewer negative connotations as red. The stimulating color symbolizes joy, sunshine, enthusiasm, fascination, happiness, creativity, determination, attraction, success and encouragement.
But what shade of orange is most appropriate for your website? If you are looking to convey youth, health, wellness and activity, then a bright orange would do that. Light oranges dial it back a bit, representing relaxation, calm and sophistication. Veering into gold will convey prestige, wisdom, wealth, happiness, humor, concentration and superior quality.
If you are using yellow as your primary website color, then you are telling customers that you are a happy company. You are promising them happiness or declaring a joy to serve them. Yellow also symbolizes joy, intelligence and freshness.
Although gray can sometimes be associated with boring–mainly a problem with flat medium grays–it also stands for sophistication, practicality, professionalism and quality. As the color changes to silver, the color gains some excitement and conveys glamor, high-tech, distinguishing, communication, sleekness and modern design.
Black is a chameleon, inspiring thoughts ranging from classic to cutting edge. It can be used as a base for most websites — although car and music companies seem to particular enjoy using black — and will reflect the meaning of accompanying content and design elements.
Browns are the hugs of color, symbolizing comforting, but aren’t without a range of emotions. If your website incorporates brown as part of the main color scheme, what you are saying about your company depends on the shade you use. Beiges and tans represent sophistication and orderliness. Dark browns also speak of sophistication, as well as nature and richness. Copper is a good business color, conveying professional growth, money goals and business productivity.