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target customer
How to define your business website’s target audience
by Ella Epton
Wednesday, May 22nd, 2013

If your business is planning a website design or redesign, don’t make the common mistake of basing design decisions around your own preferences, rather than those of your target audience or consumer. Obviously an error, since it will be the consumer using the website. Clearly defining who your target customer is crucial for all marketing and this holds especially true for the prosperity of your website.     Last week we discussed how